How the Universal Wagyu Mark was established

Wagyu is a breed of cattle boasting unrivaled, superior quality meat, and one might say a legacy unique to Japan.

When we began exporting Wagyu meat products overseas, we established the “universal Wagyu mark” along with advertising slogans in December 2007, emphasizing authentic Japanese Wagyu in an attempt to expand export and advertising activities.

The mark and slogans were selected from public submissions totaling 540 Wagyu mark designs and 1,933 advertising slogans.

Universal Wagyu Mark

*This mark is a sticker. Peel off to use.

A taste of Japan - Let’ s eat delicious Wagyu!